I have done my graduation in Accounting and Finance in 2018 from LUMS. After that, I worked as an Associate in Business Development at Highbrow International - A leading education consultancy in Pakistan for one year. Then I joined Brandpa - A Digital Marketing Agency based in Lahore, Pakistan as a Digital Marketing Manager. I have been managing the social media accounts of ILYNN (Skin Care Brand), JENPHARM (Skin Care Brand), METRO SHOES & KARY.PK for 6 six months. My chief responsibilities include planning and executing paid campaigns on Facebook, Google & Instagram; analyzing those campaigns, and preparing monthly reports to the clients. Key tools that I have been using are Google Analytics, Hotjar, Facebook Audience Insights tool, Google Adwords, Google Keyword Planner. Ubersuggest by Neil Patel etc.