Style:

I like to work in different styles since each company and brand may have a different need. I usually like to work with simple and minimalist concepts and images that can tell what the brand is about, acompanied with amazing typografies, but sometimes if required I also love to create the brand's name with a unique custom vector lettering (not full font) or hand-made lettering. Process: I normally prefer to know as much as possible about the people I work with and their project / brand so I can fully understand it and start making notes right away. I like to know the client's expectations regarding style and final result so the first thing I do is to develop a custom moodboard with each client, so that we are both in the same page at all time. Sometimes words can be interpreted in different ways so in order to create a brand identity I have found it is better to speak with images, that is why the moodboards help. after creating the moodboard I send concept(s) for the logo. Client chooses one concept and I further develop it. Once it is approved I create the final vector version.